In February 2003 Kendal was declared a Fairtrade town. This achievement demonstrated the commitment of residents to the idea that farmers and small-scale producers in the developing world deserve a fair deal for their produce.

What is Fairtrade?
Products that bear the Fairtrade mark mean that farmers, growers and small-scale producers have got a fair deal. If a product is part of the Fairtrade system farmers are offered a guaranteed minimum price for produce as well as ensuring improved working and environmental conditions.

What is Fairtrade town status?
By qualifying for Fairtrade town status Kendal is showing a commitment to ensuring that small producers of the developing world get a fair deal. In order to be awarded Fairtrade town status from the Fairtrade Foundation the following goals must be reached:

• Local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade coffee and tea at its meetings and in its offices and canteens.
• A range of Fairtrade products are readily available in the area’s shops, and served in at least two local cafés/catering establishments.
• Fairtrade products are used by at least 10 local businesses and organisations.
• Attract media coverage and popular support for the campaign.
• A local Fairtrade steering group is convened to ensure continued commitment to its Fairtrade Town status.

The South Lakeland World Development Movement’s Fairtrade Town Steering Group applied for Fairtrade town status in 2003.